Top 20 Performance Goals - Customer Support & Success

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Top 20 90-Day Goals That Drive Performance — Customer Support & Success | Goal Machine
Free Resource · Customer Support & Success

Top 20 90-Day Goals That Drive Performance

Customer Support & Success

10 goals for the individual · 10 goals for the team

A free resource from Goal Machine by Darren Whitaker-Barnett

Introduction

Purpose

Twenty ambitious, specific goals — ten for individual support and success professionals, ten for support leaders and teams — each paired with daily actions that build the habits responsible for consistent, exceptional customer experience.

Goal Daily Action Performance

The Principles They Serve

Direction (Where am I going?), How (What am I doing daily?), and Competence (Am I getting better?) — and Law 2 (What you do daily becomes what you achieve repeatedly). Each goal is tagged with the principle it most directly serves. The daily actions are the How — the daily habits that, repeated consistently over 90 days, make the goal inevitable.

Direction How Competence Recognition Why
Introduction

From the Author

When I built WhosOnLocation, our customer support and success team carried a weight that was easy to underestimate. Every interaction they had shaped whether a customer renewed, expanded, or left — and whether they told others. I saw that clearly, and I invested in those people accordingly. Not just in tools or processes, but in their development as professionals who could represent the company at its best in the moments that mattered most.

The best support professionals I have ever worked with shared one quality: they made customers feel genuinely understood. Not processed. Not managed. Understood. That is harder than it sounds and more valuable than almost anything else in a subscription business. These twenty goals are built around that principle — the daily disciplines that, over time, build the kind of customer relationships that make churn rare and referrals frequent.

— Darren Whitaker-Barnett

Customer Support and Success professionals sit at the most important intersection in any business: between the promise made during the sale and the reality experienced after it. These goals — and the daily actions behind them — are for people who take that responsibility seriously.

Goals for the Individual Support & Success Professional

Ten ambitious goals for Support Agents, Customer Success Managers, and Account Managers.

01

Achieve a CSAT Score of 90%+ Consistently

Recognition
Goal

Maintain a CSAT score of 90% or higher across all support interactions for three consecutive months.

Why it matters

Consistency matters more than peaks — one great week means nothing if three bad ones follow.

Daily action
  • Before every customer interaction, take 30 seconds to read the customer's history so you arrive informed, not cold.
  • After every interaction below a CSAT of 8, spend five minutes identifying one specific thing you would do differently next time.
02

Resolve 80% of Tickets on First Contact

Competence
Goal

Increase your first contact resolution rate to 80% or higher within the next quarter.

Why it matters

Every ticket that requires a follow-up costs twice the time and twice the frustration.

Daily action
  • Before closing any ticket, ask yourself: is there anything else that could bring this customer back for the same issue? Fix it now if so.
  • Spend 15 minutes each day reviewing your previous day's resolved tickets and identifying any that might reopen — and why.
03

Reduce Your Average Handle Time by 20% Without Impacting Quality

How
Goal

Lower the average time to resolve a support interaction by 20% within 90 days through better tooling and sharper diagnostic skills.

Why it matters

Reducing handle time through competence — not cutting corners — creates capacity for more customers without sacrificing care.

Daily action
  • Identify the single type of ticket that takes you longest to resolve each week and spend 20 minutes building or refining a reusable solution for it.
  • Before each interaction, spend 60 seconds reviewing your most-used macros and templates — are they still the fastest path to resolution?
04

Achieve Zero Repeat Contacts on Your Resolved Tickets for 30 Days

Competence
Goal

Resolve customer issues so completely that no customer needs to contact support again for the same issue within 30 days.

Why it matters

A repeat contact is a signal that the first resolution missed something.

Daily action
  • End every ticket resolution with one question: what else might go wrong for this customer as a result of what brought them here today? Review your reopened tickets each week and identify the single most common reason for reopening — then fix the root cause in your resolution process.
05

Build a Personal Knowledge Base of 20 Documented Solutions

How
Goal

Create and maintain a personal library of 20 detailed, reusable solutions within 90 days.

Why it matters

Documented solutions compound. What takes 20 minutes today becomes a 2-minute reference next month.

Daily action
  • After resolving any ticket that required you to search for a solution, spend five minutes documenting the answer before closing it.
  • Review and update two entries in your knowledge base each week — solutions become outdated, and accurate documentation is only useful if it is current.
06

Earn a Net Promoter Score of 9 or 10 From 70% of Interactions

Recognition
Goal

Receive a score of 9 or 10 from at least 70% of customers who complete a post-interaction NPS survey.

Why it matters

A 9 or 10 means a customer would actively recommend — that is extraordinary in a support context.

Daily action
  • At the end of every interaction, ask yourself: did that customer leave better off than when they arrived? If not, what one thing could have changed it? Once a week, re-read three of your highest-rated interactions and identify the specific behaviours that earned the score — then replicate them deliberately.
07

Complete One Product Certification or Advanced Training This Quarter

Competence
Goal

Earn a recognised product certification or complete one structured training programme within 90 days.

Why it matters

Deep product knowledge is the single biggest lever on resolution quality.

Daily action
  • Spend 20 minutes each morning — before the queue opens — on your certification or training programme.
  • Apply one new piece of product knowledge to a live ticket each day and note whether it improved your resolution speed or quality.
08

Proactively Identify and Escalate Three Product Issues Before They Become Widespread

Why
Goal

Surface three emerging issues to the product or engineering team within the next quarter.

Why it matters

Support is the earliest warning system in any tech company.

Daily action
  • Spend five minutes at the end of each day reviewing your ticket queue for patterns — three customers with the same issue is a signal worth escalating.
  • Write one brief product observation each week — a recurring pain point, a confusing feature, a missing functionality — and share it with the product team.
09

Respond to Every Ticket Within Your SLA 100% of the Time for 60 Days

Direction
Goal

Achieve perfect SLA compliance for two consecutive months.

Why it matters

SLA compliance is a promise to the customer. Keeping it perfectly, consistently, builds the trust that creates loyalty.

Daily action
  • Check your queue at the start of every hour and flag any ticket approaching its SLA window — do not let the deadline find you.
  • Set a personal response time target 20% tighter than your SLA — if your SLA is 4 hours, aim for 3.2 hours as your daily standard.
10

Turn One Difficult Customer Interaction Into a Positive Outcome Each Week

Why
Goal

Identify and invest additional care in one challenging customer each week, with a goal of achieving a positive resolution.

Why it matters

The hardest interactions are the most important ones. A customer who arrives angry and leaves satisfied becomes your most credible advocate.

Daily action
  • Identify your most frustrated customer each morning and make them your first priority — not your last.
  • After resolving a difficult interaction, write down the one thing that turned it around — over time, you will build a personal playbook for de-escalation.

Goals for the Support & Success Leader and Team

Ten goals for Support Managers, VP Customer Success, and Heads of CX building high-performance teams.

01

Achieve a Team CSAT Score of 92%+ for Two Consecutive Quarters

Direction
Goal

Build the processes and coaching rhythms that sustain a team-wide CSAT of 92% or higher for 90 days.

Why it matters

A sustained team CSAT above 90% is a cultural achievement — it means the whole team is delivering consistently.

Daily action
  • Review CSAT scores with the team every Monday — celebrate the highest, discuss the lowest, and identify one specific improvement for the week.
  • Listen to or read one low-CSAT interaction each day and use it as a coaching moment — specific, immediate, and focus on one behavior to change.
02

Reduce Team Average Handle Time by 25% Through Structured Coaching

How
Goal

Lower the team's average handle time by 25% within 90 days through weekly coaching and process improvements.

Why it matters

Handle time at the team level is a multiplied factor: a 25% reduction across a team of ten equals 2.5 additional people's worth of capacity.

Daily action
  • Review the team's longest-handle-time tickets each week and identify the single most common cause — then build a solution into the knowledge base.
  • Run one 15-minute weekly skills session focused on a specific technique that reduces handle time.
03

Build a Knowledge Base That Resolves 50% of Tickets Without Escalation

Competence
Goal

Create a knowledge base comprehensive enough that agents can resolve 50% of tickets without seeking input from a senior colleague.

Why it matters

A strong knowledge base makes every team member more capable and reduces dependence on institutional knowledge held by a few.

Daily action
  • Add one new knowledge base article each day — assign one per team member on rotation so the burden is shared and the library grows steadily.
  • Review the three most common escalation types each week and ask: could a better knowledge base article have prevented this escalation?
04

Achieve a First Contact Resolution Rate of 75%+ Across the Team

Competence
Goal

Lift the team's overall FCR rate to 75% or higher within 90 days.

Why it matters

First contact resolution at the team level reflects the quality of training, tooling, and process.

Daily action
  • Review FCR by agent weekly and identify who is furthest below the team average — schedule a targeted coaching session that week.
  • Ask the team to flag any ticket where they had to follow up unnecessarily — collect these daily and use them to identify systemic fixes.
05

Reduce Customer Churn Attributed to Support Experience to Zero

Recognition
Goal

Reduce customer churn events attributable to support experience to zero within the next 90 days by auditing every at-risk account and implementing proactive interventions now.

Why it matters

Support-driven churn is entirely preventable. When customers leave because of how they were treated, it is a leadership failure.

Daily action
  • Review every at-risk account flagged by customer success each Monday and identify one proactive support action to take this week.
  • Debrief every churn event with the team within 48 hours — not to assign blame, but to identify the single intervention that might have prevented it.
06

Develop Two Team Members Into Senior or Specialist Roles Within 12 Months

Recognition
Goal

Identify two high-potential agents, agree on a documented development plan with each, and deliver their first structured stretch assignment within 90 days.

Why it matters

Support teams lose good people when they cannot see a path forward.

Daily action
  • Give each high-potential agent one stretch assignment each week — a complex ticket, a training delivery, a process improvement project.
  • Have a dedicated monthly development conversation with each identified agent — 30 minutes, focused entirely on their growth.
07

Implement a Weekly Recognition Ritual for Great Customer Interactions

Recognition
Goal

Establish a team practice of sharing and celebrating one outstanding customer interaction per week for 90 consecutive days.

Why it matters

Support professionals rarely hear when they do something exceptional. Making great work visible reinforces the behaviors that produce it.

Daily action
  • Read through your team's highest-rated interactions each day and identify one worth sharing at the next team meeting.
  • Send one personalized recognition message to a team member each day — specific to the interaction, specific to the behavior.
08

Reduce Ticket Backlog to Zero and Sustain It for 30 Days

Direction
Goal

Eliminate the current backlog completely and maintain zero backlog for 30 consecutive days.

Why it matters

A persistent backlog demoralizes teams and frustrates customers. Eliminating it proves the fix was structural, not accidental.

Daily action
  • Review backlog age and volume each morning as a team — make it visible, make it a shared problem, and celebrate every reduction.
  • Identify the single biggest source of backlog growth each week and address the root cause — not just the symptoms.
09

Launch a Self-Service Resource That Deflects 20% of Inbound Volume

How
Goal

Design and publish a self-service knowledge base that deflects at least 20% of inbound support volume within 90 days.

Why it matters

Self-service done well gives customers faster answers and gives the team capacity for more complex work.

Daily action
  • Review the top 10 ticket types each week and ask: could a well-written self-service article have prevented this contact? Assign one team member each week to write or improve one self-service article — rotate the responsibility so everyone contributes.
10

Achieve a Team Engagement Score of 8.5+ Out of 10

Why
Goal

Build a team culture where agents feel genuinely valued, challenged, and supported — measured by an engagement score of 8.5+.

Why it matters

Support is one of the most emotionally demanding roles in any organization. A high engagement score is a direct predictor of CSAT.

Daily action
  • Check in informally with each team member once a week — not about tickets, but about how they are finding the work and what they need.
  • Publicly acknowledge one team win each day — in writing or in a standup — so the team sees their collective progress, not just individual scores.
Using This Resource

How to Use This Resource

1

The actual metrics for each goal may differ for you and your team, so feel free to personalize them accordingly. Don't pursue all 20 at once. Choose two or three that address your biggest gap right now — one from Section 1 if you are an individual contributor, one from Section 2 if you lead a team. Set them for 90 days. Do the daily actions every working day. Review at week six. Reset at week thirteen.

2

Goals tell you where to go. Daily actions are how you get there. The daily actions marked on each card are the habits that, repeated consistently over 90 days, make the goal inevitable rather than aspirational.

3

Use the 90-Day Goal Planning Template (available at goalmachine.ai/resources) to set your chosen goals formally — write them down, define the daily action, and name your biggest obstacle before it finds you.

A Final Note

Build the Direction. Build the System.

The third law of Goal Machine states that what gets recognized gets repeated. In customer support, the behavior most worth reinforcing is the moment a customer feels genuinely understood — not just resolved. Building a team that delivers that consistently, every day, is the work of a great support leader. The twenty goals in this resource provide the direction. The daily actions are the system. Build both, and the support function becomes what every subscription business needs: a retention engine, not just a problem-solver.

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