Top 20 Performance Goals - Finance & Accounting

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Top 20 90-Day Goals That Drive Performance — Finance & Accounting | Goal Machine
Free Resource · Finance & Accounting

Top 20 90-Day Goals That Drive Performance

Finance & Accounting

10 goals for the individual · 10 goals for the team

A free resource from Goal Machine by Darren Whitaker-Barnett

Introduction

Purpose

Twenty ambitious, specific goals — ten for individual finance and accounting professionals, ten for finance leaders and teams — each paired with daily actions that build technical excellence and strategic business partnership.

Goal Daily Action Performance

The Principles They Serve

Direction (Where am I going?), How (What am I doing daily?), and Competence (Am I getting better?) — and Law 2 (What you do daily becomes what you achieve repeatedly). Each goal is tagged with the principle it most directly serves. The daily actions are the How — the daily habits that, repeated consistently over 90 days, make the goal inevitable.

Direction How Competence Recognition Why
Introduction

From the Author

At WhosOnLocation, we raised just over three million dollars in total funding while our competitors raised ten to one hundred times that amount. What kept us alive and competitive was financial discipline — not just accuracy, but genuine strategic clarity about where every dollar was going and what it needed to return. I needed finance to be a partner in those decisions, not a recorder of them.

The finance professionals who shaped my thinking were the ones who walked into a leadership meeting with an insight I had not yet considered — who could see around corners in the numbers and help me make better decisions before a problem arrived. These twenty goals are for finance professionals who want to build that kind of value. Not just the technical competence, but the commercial credibility and the daily discipline that makes a finance function genuinely indispensable.

— Darren Whitaker-Barnett

Finance professionals are often measured on accuracy, compliance, and cost. These goals go further — they are about impact, influence, and building a finance function that the business genuinely values. Each goal includes the daily actions that close the gap between intention and outcome.

Goals for the Individual Finance Professional

Ten ambitious goals for Analysts, Controllers, FP&A professionals, and Finance Managers.

01

Close the Books in Three Days or Fewer

How
Goal

Reduce the monthly financial close cycle to three business days or fewer within the next 90 days.

Why it matters

A faster close means leadership gets accurate data sooner — enabling better decisions while the period's context is still fresh.

Daily action
  • Document one manual step in the current close process each day and identify whether it can be automated, eliminated, or streamlined.
  • Track your daily close activities against a defined checklist and note any step that took longer than expected — these are your improvement targets.
02

Achieve a Forecast Accuracy Rate of 95%+

Competence
Goal

Deliver financial forecasts that land within 5% of actual results for three consecutive months within the next quarter.

Why it matters

Accurate forecasting is the foundation of organisational trust. When Finance is consistently right, every other team makes better decisions.

Daily action
  • Each week, compare your prior forecast to actuals and write down the single biggest driver of any variance — over time, patterns will emerge.
  • Spend 15 minutes every Monday reviewing the assumptions behind your current forecast and updating any that have changed since last week.
03

Automate at Least Three Recurring Manual Processes This Quarter

How
Goal

Identify, scope, and implement automation for three manual reporting or reconciliation tasks within 90 days.

Why it matters

Manual processes are a hidden tax on the finance function. Every hour saved is an hour available for analysis that actually moves the business.

Daily action
  • Keep a running log of every manual task you complete each day — after two weeks, you will see clearly which three are worth automating first.
  • Spend 20 minutes each Friday researching one automation tool or technique relevant to a process you identified this week.
04

Reduce Accounts Receivable Days Outstanding by 20%

Direction
Goal

Lower the average number of days to collect payment from customers by 20% within the next 90 days.

Why it matters

Cash in the door is worth more than revenue on paper. Tighter AR is one of the fastest ways to improve liquidity without raising capital.

Daily action
  • Review your top 10 outstanding invoices each morning and identify one proactive action you can take today to accelerate payment.
  • Send one follow-up on an overdue account each day — consistent, professional, and documented.
05

Build a Financial Model the CEO Can Present Without Preparation

Competence
Goal

Develop a dynamic financial model that is clear, current, and self-explanatory enough for executive use within 60 days.

Why it matters

Finance's value is only as good as the clarity of the tools it provides. A model that requires translation is a model that gets ignored.

Daily action
  • Spend 15 minutes each day improving one element of your model's clarity — a label, a chart, a summary page — asking: would a non-finance executive understand this? Test your model with one non-finance colleague each week and note every question they ask — each question is a clarity gap to fix.
06

Reduce Cost of Goods Sold by 5% Without Impacting Quality

Direction
Goal

Identify and implement cost reduction initiatives that lower COGS by 5% within 90 days while maintaining quality standards.

Why it matters

A 5% reduction in COGS flows directly to gross margin — often the single most impactful lever available to a finance professional.

Daily action
  • Review one COGS line item each day and ask: do we understand exactly what drives this cost, and is there a smarter way to manage it? Spend 30 minutes each week in conversation with an operational team member to understand the cost drivers they see on the ground.
07

Reduce Debtor Days From 67 to 45 by End of Quarter

Competence
Goal

Reduce average debtor days from 67 to 45 within the next 90 days through proactive collections management, tighter invoice follow-up, and improved payment terms negotiation.

Why it matters

Every day of debtor days improvement accelerates cash conversion. Closing a 22-day gap at meaningful revenue scale is the equivalent of unlocking weeks of operating capital without raising a cent.

Daily action
  • Review your top 20 outstanding invoices every morning and take one specific action on the most overdue — a call, an email, or an escalation — before moving to anything else.
  • Track your debtor days figure weekly — not monthly.
  • Thirty-day reporting is too slow to catch drift early enough to correct it within the quarter.
08

Deliver a Monthly Business Review Package That Drives a Decision

Why
Goal

Produce a monthly reporting pack that includes at least one data-driven recommendation adopted by leadership within the next quarter.

Why it matters

Finance that only reports the past is a scorekeeper. Finance that drives decisions is a strategic partner.

Daily action
  • Each day, identify one insight in the data you are working with that a business leader would find actionable — practise turning data into decisions.
  • Before finalising any report, ask yourself: what should the reader do differently because of this information? If you cannot answer it, the report is not finished.
09

Reduce Budget Variance Across All Departments to Under 5%

Direction
Goal

Work with department heads to achieve actual spend within 5% of approved budget across all cost centres within the next 90 days.

Why it matters

Budget variance is a measure of planning quality and organisational discipline. Tightening it reduces financial surprises.

Daily action
  • Have one brief budget conversation with a department head each day — not to police spending, but to understand what is driving it.
  • Review actual vs budget for your highest-variance cost centres each Monday and identify one action to close the gap this week.
10

Complete One Professional Development Qualification This Year

Competence
Goal

Earn one recognised finance qualification or complete one structured learning programme relevant to your role within 90 days.

Why it matters

The finance function is changing faster than at any point in the last 30 years. The professionals who invest in learning now will define the function in the next decade.

Daily action
  • Spend 20 minutes each morning — before the day's urgency takes over — on your qualification or learning programme.
  • Apply one concept from your learning to your actual work each week and write a one-sentence note on how it changed your approach.

Goals for the Finance Leader and Team

Ten goals for CFOs, Finance Directors, and Heads of Finance building high-performance teams.

01

Build a Finance Team Seen as a Strategic Partner

Why
Goal

Achieve recognition from at least three business unit leaders that Finance actively contributed to a strategic decision in the last quarter.

Why it matters

The most valuable finance teams are embedded in the business — not reporting to it.

Daily action
  • Ask one business unit leader each week what their biggest decision is right now and what financial information would help them make it better.
  • Bring one proactive financial insight to a leadership meeting each week — not in response to a question, but ahead of one.
02

Reduce the Finance Team's Close Cycle to Two Days

How
Goal

Redesign the close process as a team with a clear 90-day plan, achieving at least a one-day reduction in close cycle by the end of this quarter.

Why it matters

A two-day close signals operational maturity and frees the team for higher-value work.

Daily action
  • Run a brief daily close retrospective with the team during close week — what slowed us down today, and how do we fix it tomorrow? Map the entire close process with the team once per quarter and identify the single biggest bottleneck to eliminate next cycle.
03

Implement a Rolling 12-Month Cash Flow Forecast

Direction
Goal

Build and publish a rolling 12-month cash flow forecast, updated monthly with variance analysis, within the next 90 days.

Why it matters

A rolling forecast gives leadership the visibility to act before problems arrive, not after.

Daily action
  • Review cash flow assumptions with the team each Monday and update any that changed over the previous week.
  • Share one cash flow insight with a business leader each week — connecting the numbers to a decision they are currently facing.
04

Develop a Finance Business Partner for Every Major Business Unit

Competence
Goal

Assign a dedicated Finance Business Partner to each major department and embed the role within 90 days — with clear expectations set and first business reviews complete.

Why it matters

Embedding finance capability in the business is how the function earns its seat at the strategic table.

Daily action
  • Spend 30 minutes each week coaching each Finance Business Partner on one stakeholder relationship or communication challenge they faced.
  • Review each Finance Business Partner's impact weekly — what decisions did they influence, and what held them back from doing more?
05

Achieve a Team Engagement Score of 8+ Out of 10

Recognition
Goal

Reach and sustain a team engagement score of 8 or higher across the next two surveys.

Why it matters

Finance teams are often under-recognised and over-pressured. A high engagement score is both a leadership achievement and a retention strategy.

Daily action
  • Recognise one specific contribution from a team member each day — in writing, specific to what they did and why it mattered.
  • Have one informal one-on-one conversation with a team member each week — not about deliverables, but about how they are finding the work.
06

Deliver a Zero-Based Budget Exercise Across One Major Cost Area

Direction
Goal

Lead and complete a zero-based budgeting process for at least one major cost area within the next planning cycle.

Why it matters

Zero-based budgeting forces every dollar to justify itself — redirecting resources to where they actually create value.

Daily action
  • Spend 20 minutes each day reviewing one line item in the target cost area and asking: what value does this create, and is there a better way to achieve it? Meet with one stakeholder each week during the ZBB process to understand the human story behind the numbers before making recommendations.
07

Build a Finance Talent Pipeline With Two Internal Promotion-Ready Candidates

Recognition
Goal

Identify two team members with promotion potential and have a documented development plan agreed with each within 90 days — including specific stretch assignments starting this quarter.

Why it matters

A team with a visible growth path retains better and attracts stronger candidates.

Daily action
  • Give each high-potential team member one stretch task each week — a presentation, a senior stakeholder interaction, or an analysis above their current level.
  • Have a dedicated 30-minute monthly development conversation with each identified candidate — separate from any performance review.
08

Reduce Controllable Finance Operating Costs by 10%

How
Goal

Identify and implement cost reduction initiatives within the Finance function that lower operating costs by 10% within 90 days.

Why it matters

Finance that manages the business's costs while failing to manage its own is a credibility gap.

Daily action
  • Review one Finance operating expense each week and ask the team: is there a smarter, faster, or cheaper way to achieve the same outcome? Track Finance's own cost per close, cost per report, and cost per FTE monthly — and share the trend with the team to build cost awareness.
09

Implement Real-Time Financial Dashboards for the Leadership Team

Competence
Goal

Design and deploy a real-time financial dashboard accessible to all C-suite leaders within the next 90 days.

Why it matters

When leadership can see the financial picture in real time, they make better decisions faster.

Daily action
  • Spend 20 minutes each day improving one element of the dashboard's clarity or relevance based on feedback from a leadership user.
  • Check in with one leadership dashboard user each week — ask what question they wish the dashboard could answer that it currently cannot.
10

Establish Financial Literacy Across the Business

Why
Goal

Design and launch a financial literacy programme within 90 days that reaches at least 30% of non-finance staff in the first quarter — with a plan to reach 70% by year end.

Why it matters

A business where every manager understands their P&L is a business where Finance's work is understood, valued, and used.

Daily action
  • Create one short, plain-language financial explainer each week — a term, a concept, a ratio — and share it with the broader business.
  • Run one 30-minute session per month for non-finance staff, focused on the single financial concept most relevant to their current work.
Using This Resource

How to Use This Resource

1

The actual metrics for each goal may differ for you and your team, so feel free to personalize them accordingly. Don't pursue all 20 at once. Choose two or three that address your biggest gap right now — one from Section 1 if you are an individual contributor, one from Section 2 if you lead a team. Set them for 90 days. Do the daily actions every working day. Review at week six. Reset at week thirteen.

2

Goals tell you where to go. Daily actions are how you get there. The daily actions marked on each card are the habits that, repeated consistently over 90 days, make the goal inevitable rather than aspirational.

3

Use the 90-Day Goal Planning Template (available at goalmachine.ai/resources) to set your chosen goals formally — write them down, define the daily action, and name your biggest obstacle before it finds you.

A Final Note

Build the Direction. Build the System.

At WhosOnLocation, the financial discipline we maintained — despite competing against companies with vastly more capital — was not the result of exceptional accounting. It was the result of daily habits: the daily review, the weekly forecast update, the monthly conversation with department heads that kept variance tight before it became a problem. The second law of Goal Machine states that what you do daily becomes what you achieve repeatedly. The daily actions in these twenty goals are the system. The goals are the direction. Build both, and the finance function becomes what every organisation needs it to be: a genuine partner in the decisions that matter.

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